At the dawn of the Dragon Boat Festival, everyone has developed a variety of festivals, shopping malls, shopping, camping, picnics... The pace of life is accelerating, people's desire for long vacation is getting more and more eager, and relaxing is naturally justified. in. However, it seems that too many people have turned their attention to the new "fake" of the Dragon Boat Festival, which has more or less diminished the cultural heritage of the traditional festival of the Dragon Boat Festival. The Dragon Boat Festival is not only a "fake" but also a "section." When we go through the Dragon Boat Festival, we should pay more attention to the historical and cultural values ​​it highlights.

    The Dragon Boat Festival is also called May 5th, Zhongwu, Duanwu, Zhongwu, May Festival, Duanyang, Pujie, Tianzhong Festival, Poet's Day, Daughter's Day, Dragon Boat Festival, Xunzi Festival, Medicine Festival, etc. One of the traditional Chinese festivals. As early as the pre-Qin Dynasty has appeared, in the Han Dynasty, there have been many medicines, such as "Jiusuo five-color printing as a portal decoration, to stop the evil", on the arm, long life, Ying Tao Shen and many other customs.

    It is a long-standing traditional custom to pack dragons and dragon boats. To create a traditional festival culture with Chinese characteristics, it has an irreplaceable role in carrying forward the national spirit, carrying forward national characteristics and enhancing national cohesion. The national spirit is rooted in the soil of national life and is vividly embodied in traditional ethnic festivals.

    Traditional culture is in urgent need of inheritance. Therefore, the Dragon Boat Festival culture should be more open to inheritance. Modernization, globalization, and informatization can all provide new carriers for the Dragon Boat Festival, create new means, and give new meanings. For example, based on the memorial to Qu Yuan, discover the "Poet's Day" tradition, read poetry and poetry and poetry, and reshape the "day of poetry like poetry"; for example, learn from the e-commerce marketing model, pick up leaves on the Internet, self-service with sachets, To realize the "digital" Dragon Boat Festival; for example, to comply with the general trend of globalization, to promote East Asian countries to build a shared Dragon Boat Festival culture, and to create a "going out" of the Dragon Boat Festival. In these respects, the government, enterprises, the media, and society can all make a difference. If the Dragon Boat Festival is like this, isn’t this the whole of China’s cultural construction?

    “Cultural self-confidence is a more basic, deeper and more lasting force.” Cultural self-confidence, the premise is cultural self-awareness, the key is cultural innovation. Traditional festivals contain a collective consciousness of a nation, depicting the common background of a culture, and shaping the cultural self-confidence with cultural innovation. From this perspective, the promotion of the Dragon Boat Festival culture is precisely to shape the cultural identity and identity of the Chinese, to create the most lasting and deepest cultural consciousness, cultural self-confidence, and to be the pioneer of the era of traditional Chinese culture!